With the current environment limiting the amount of face to face selling, B2B companies need to find a way to engage clients. Too often attention is only paid to the act of "buying" or filling the cart, where in reality companies need to engage with clients throughout the entire buying journey.

Featured at the B2B Online Virtual Event, Bill Dunn, President of Dunn Solutions Group, in partnership with Liferay, talks about how the right combination of technology can enable the full buying cycle, not just commerce, enabling companies to digitally interact with customers and drive revenue in new ways.

Takeaways from this video include:

• Better understanding of the digital transformation required across the entire customer journey
• Key strategies every B2B business should be doing beyond the "cart"
• How you can leverage data and digital experiences to enable the virtuous cycle of e-commerce