SAP's Hybris Commerce can deliver a personalized experience during online shopping and SAP Hybris Marketing delivers a fully automated marketing platform but to effectively use that information a third component is required - analytics.

Bill Dunn, President of Dunn Solutions Group, a digital transformation consultancy, will discuss how combining automated marketing, personalized e-commerce, and predictive analytic modeling can generate more revenue for companies than ever before. We will cover how the combination of data, strategy, and automation will generate more sales, deliver the right offers to the right customer, and increase customer cart size.