Digital Asset Optimization Services
Our SEO experts leverage Digital Asset Optimization (DAO) to ensure Google's algorithm accurately assesses your website's digital assets - images, videos, audio files, power point presentations and .pdfs. Digital assets can go completely unseen by Google unless properly optimized – greatly diminishing the value of the content in organic SEO results. Our DAO efforts enrich your content with search friendly HTML and metadata. It leverages Google's ability to read and return search results based on contextual descriptive information embedded in and surrounding images, videos or documents as well as the full set of web development tools that allow us to feed friendly descriptions to search engines and social media channels.
Our Digital Asset Optimization service takes advantage of a search algorithm's core function: interpreting the "user intent" behind a given search and returning results accordingly. DAO is optimizing toward the various ways customers convey intent via search, Google responds by returning an Image Block or a Quick Answer Box or Reviewed Product Pages rather than simply Home Page URLs when properly optimized. It's inclusive of all of your digital assets which expands your search rankings across a wider range of points along the conversion funnel.
Digital Assets Our Experts Optimize
- Product Pages, Reviews and Promotions
- FAQs and Forums
- Blogs and Articles
- Location and Contact Data
- PDF Press Releases, White Papers, Brochures or Product Sheets