By Francesco Sguanci
Often, Dunn Solutions’ clients ask me whether they should do Marketing Mix Modeling, Attribution Modeling, or both, and are often unclear about the difference between Marketing Mix Modeling and Attribution Modeling.
You can find many online sources trying to define the difference between Marketing Mix Modeling and Attribution Modeling, but you will have to sift through countless documents to...
By Jose Hernandez
Probably the most important change that has occurred in the last few years is how ubiquitous it is to pay for what we consume (or use), for what we need at the time we need it. From car rides, to dog walking to TV watching, it’s a trend that continues to gain traction. This trend started with cloud computing and the ability to pay for what we use in terms of infrastructure (IaaS),...
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