By Francesco Sguanci
Often, Dunn Solutions’ clients ask me whether they should do Marketing Mix Modeling, Attribution Modeling, or both, and are often unclear about the difference between Marketing Mix Modeling and Attribution Modeling.
You can find many online sources trying to define the difference between Marketing Mix Modeling and Attribution Modeling, but you will have to sift through countless documents to...
Get the Truth from Your Marketing Mix Analysis
If you are a teenager, and you drink soda, you are much more likely to knife someone. No kidding! It turns out that soda, which is already being blamed for obesity and tooth decay, also turns teens into killers! At least according to some reporting sources (Check out The Washington Post’s blog “Soda Boosts Violence Among Teens” -...
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