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Analytics Blogs

Am I Losing Money by Discounting?

Varun Daga
Posted 8/20/18
As a consumer, who doesn't like a discount, right? Discounting is one of the most common and powerful techniques used in consumer-based businesses to lure back lost customers and to maximize revenues after a successful sales season. But with great power comes great responsibility.  How do you know what products to discount, when to discount, and by how much? Often (and it's scary to...

How Can I Use Machine Learning to Cross-Sell?

Brian Griffin
Posted 7/30/18
"Do you want fries with that?"  This is likely what you will be asked next after ordering a hamburger or sandwich.  If not fries, perhaps another side item may be offered that will appeal to your taste buds.  In its most basic form, this is an example of cross-selling.  To cross-sell means to sell additional goods and services to a customer who is already buying...

Identify At-Risk Customers with Churn Modeling!

Francesco Sguanci
Posted 7/9/18
No catch-all methodology for Churn modeling     Marketing professionals constantly struggle to leverage advanced analytics to improve upon existing KPIs. One common business issue is reducing customer churn – that is, minimizing the number of customers who stop buying your products or using your services.  Predictive analytics for churn modeling is the...

SAP BusinessObjects BI 4.2 Platform – Information Design Tool and more

Brandon Novy
Posted 8/22/16
Part 3 of 3 This third and final blog of my three part series discusses changes to SAP BusinessObjects 4.2.  Part one of the series discussed changes to the platform.  Part two discussed changes to the reporting tool, Web Intelligence.  This final entry discusses the semantic layer, Information Design Tool as well as a new feature in Crystal Reports. Information Design...

You can start your big data project tomorrow

Jose Hernandez
Posted 5/16/16
Deploying a data warehouse or big data solution requires having the infrastructure in place to support the implementation.  That’s easier said than done.  Recently I embarked on a data warehouse project with a local client.  The project was greenfield and required a series of servers.  We would spend the first few weeks working through requirements and design; giving their...