By Francesco Sguanci
Wouldn’t you love to know the future? If you are a marketer, such knowledge would mean designing campaigns that always have 100% conversion rates, always knowing the best offer for customer retention, achieving astronomical ROIs, and landing that dream job at Google, Amazon, or Dunn Solutions. Sadly, unless you have a crystal ball, the best you can do is to look at the past and see if there are...
Here are the three steps you need to follow.
We have been talking so much about all the cool stuff data scientists can do these days. Predicting customer behavior is valuable to organizations as it leads to revenue growth. Virtually all organizations claim they understand the importance of Machine Learning to increase revenue, but guess what? 2/3 of them have incomplete, poor, or insufficient...
By Mallorie De Riggi
Big Data? What the hell is big data? The dictionary defines Big Data as “extremely large data sets that may be analyzed computationally to reveal patterns, trends, and associations, especially relating to human behavior and interactions”.
I just call it lots of data from different sources. That data is used by different functional areas within an organization to make business...
By Jose Hernandez
In this blog, I would like to discuss moving your data warehouse from SQL Server (or any on-premise RDBMS) to the cloud, more specifically, to Azure. Before I do that, I would like to lay down a foundation by acknowledging the modern data warehouse.
A data warehouse must support more use cases than ever before. Since many of these uses...
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