By Bill Dunn
If you have been following the big data and analytics discussion for some time you no doubt have come across Hadoop, the granddaddy of infinitely scalable, collect everything databases. Hadoop, still available in open source, but now mostly used by businesses under a supported model, was one of the first widely used databases which allowed very, very, very large datasets to be collected and...
By Brandon Novy
Welcome to the new decade of business intelligence!
SAP BusinessObjects BI Platform 4.3 is now available. In June 2020, SAP released the most radical version of BusinessObjects in a decade; BusinessObjects is a major overhaul both visually and behind the scenes.
Upgrading BusinessObjects is not a trivial task, and organizations don’t take these activities lightly, so why should you upgrade?...
By Francesco Sguanci
Often, Dunn Solutions’ clients ask me whether they should do Marketing Mix Modeling, Attribution Modeling, or both, and are often unclear about the difference between Marketing Mix Modeling and Attribution Modeling.
You can find many online sources trying to define the difference between Marketing Mix Modeling and Attribution Modeling, but you will have to sift through countless documents to...
Get the Truth from Your Marketing Mix Analysis
If you are a teenager, and you drink soda, you are much more likely to knife someone. No kidding! It turns out that soda, which is already being blamed for obesity and tooth decay, also turns teens into killers! At least according to some reporting sources (Check out The Washington Post’s blog “Soda Boosts Violence Among Teens” -...
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