By Francesco Sguanci
Whether you are tracking the effectiveness of a marketing campaign, the “accuracy” of your predictive model, or the time savings from your newly re-engineered process, you should always have clearly defined Key Performance Indicators (KPIs) and well-thought-out processes for measuring success.
In marketing analytics, A/B testing is...
Despite playing a major role in the economy, the business to business (B2B) sector largely lags behind the business-to-consumer (B2C) market in adopting predictive analytics for business decisions, and looking at Dunn Solutions’ clients I can confirm that this is the case. One area of particular interest is pricing; unfortunately, many companies still see pricing in B2B as a domain where...
By Jose Hernandez
I often hear (and read about) discussions around the implementation of a data lake to replace a data warehouse, or deciding on a data lake or a data warehouse? It’s not an either-or question. Data lakes and data warehouses serve similar purposes but for different situations and must also work together to support modern BI and analytics needs.
Before I tackle “how data lakes...
By Brian Griffin
Acquiring a solid customer base represents a big step towards developing a sustainable and successful business. If you’re not careful, this can give you a false sense of security that results in complacency. From developing a management structure to boosting your marketing campaigns, there are many issues that need to be tackled as your business grows.
With these challenges at...
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