By Jose Hernandez
Probably the most important change that has occurred in the last few years is how ubiquitous it is to pay for what we consume (or use), for what we need at the time we need it. From car rides, to dog walking to TV watching, it’s a trend that continues to gain traction. This trend started with cloud computing and the ability to pay for what we use in terms of infrastructure (IaaS),...
By Brian Griffin
When you have a wide consumer base it is difficult to determine the optimal way to market to it. One blanket advertisement will never be as effective when you have customers with differing demographics. However, if you are able to properly identify the needs of different customer segments through customer and market segmentation, you can develop more personalized...
By Francesco Sguanci
Machine learning, when implemented well, has proven to be extremely effective at helping companies maintain a competitive advantage. Sounds like gibberish on a commercial, right? Agreed. Let’s restate that. The clients that I have worked with in the past 7 years that have leveraged machine learning have increased their profitability between 33% and 265%. I hope I...
By Varun Daga
A good marketing strategy is very crucial to maintain business growth and attract consumer’s attention. The first step to having success is to get to know your customers better. Generalized marketing seems to be an easy task but is it worth the investment? The end goal is not just to make the customers aware of your products, but to get them interested in buying them. For this purpose, targeted...
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