Building a successful ecommerce business can be a very complex effort. If you’re reading this article, chances are that you have come across multiple articles and you’re interested in expanding your knowledge about e-commerce. You may also notice that following latest trends can be a daunting task as in the most recent years we’ve observed a massive expansion of ecommerce offerings.

In this article, I won’t be going into specifics of top platforms available in the market. We will leave it for more detailed future discussions. Instead, we will focus on the most valuable person in everyone’s business – your customer.

Since customers are the ones that are often shaping the growth path of your business, you want to be able to offer a great shopping experience to meet and exceed expectations. While there are more than a few strategies that can help you make their user experience exceptional we think the tips below represent the top e-commerce strategies.

 

Engage your customers every step of the way

 

Market leading e-commerce solutions will engage customers throughout the entire buying journey. They do this by actively engaging customers on product pages and throughout the website experience. Beyond providing product descriptions, it is important to provide personalized and relevant content that’s worth sharing and informative. Allowing customers to share their experiences through comments, product ratings and reviews boost customer engagement – which results in higher conversions.

 

Targeted Content

Targeted content is strategically placing the products, offers, or content in front of users based on both their behavior and demographics. Providing a relevant browsing experience across all of your e-commerce channels is one of the key ingredients for attracting customers. By providing mobile responsive and personalized content on product pages, your customer will stay “connected” to the site for much longer, increasing your chances for higher conversion rates. Delivering targeted content is a key strategy for staying relevant to each customer that visits your site.

 

 

Real-time Assistance

 

Companies that leverage real time assistance tools in their e-commerce platforms, including the live-chat feature, deliver a significantly higher customer experience than those who do not. As customers today are making buying decisions in real time, it is crucial to give them the ability to do the full amount of research they require - in the way they want. A good case in this point is the American Eagle brand, who has a specific targeted audience, a highly mobile group. The company discovered that after adding a live chat feature, more than 50% of the inquiries via chat were sales-related. By having the ability to leverage real-time assistance in their ecommerce strategy on both desktop and mobile, they started seeing significant increases in conversions. Just by meeting customers on their own terms.

 

 

 

Personalization

Another great example of top customer experience strategies through e-commerce is Takohl Jewelers. They developed an e-commerce solution that allows customers to create their personalized pieces of jewelry.  The company decided to take a more personalized approach to further engage customers through ecommerce by allowing customers to build their own jewelry online and order from that same space. Through the use of the custom “Ring Builder”, the traffic on the website increased significantly, making their ecommerce site the #1 channel for personalized orders. Allowing this kind of custom build feature and even omni-channel option to customers is something of truly robust ecommerce platforms and the next generation of ecommerce that customers are opting for.

 

 

 

 

The right implementation partner can make a difference

 

Dunn Solutions has the experience to bring these features to life in your e-commerce project. Our development team works with the leading e-commerce platforms to create modern, dynamic end user experiences which drive revenue. Dunn Solutions partners with companies of all sizes to develop custom and cutting edge e-commerce solution so they stay relevant and optimize profits in this continually expanding channel. If you would like more information on our e-commerce experts can assist your business goals, contact us at info@dunnsolutions.com.