B2B E-Commerce Development

B2B E-commerce is growing at an ever increasing rate and is currently twice the size of B2C E-commerce – meaning global B2B e-commerce is growing faster than global B2C e-commerce altogether. As this market grows, so do the needs of the B2B buyer. As we know, B2C consumers have demanded advanced e-commerce options and availability at an increasing pace in recent years – and now B2B consumer's expectations are rising as well.

B2B E-Commerce Services

Dunn Solutions' B2B E-commerce Consulting and Services provides B2B companies an opportunity to meet their markets growing demands head on – and then exceed them. Our B2B E-commerce Solutions promote customer retention through ease of access and process, create higher order frequency, increase average order value, as well as cross-sell/up-sell opportunities. Leveraging top technologies we are able to build complex and unique e-commerce platforms that fit specific organizational goals.

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B2B Specific Features

  • Search & Navigation
  • Product Content Management  
  • Personalization  
  • B2B Spend Control
  • B2B Quote Negotiation  
  • B2B Account Management
  • B2B Approval Workflows
  • Buk Ordering
  • Multidimensional Product Configuration
  • Automatic Re-ordering
  • B2B Purchase Order Generation
  • B2B Self-service

Customer Self-Service Management

Our e-commerce solutions allow customers to set up their own organizational structure, with appropriate approvals, on the e-commerce site. This is a value add to customers and lets them feel confident that they are in control of orders placed by their employees on the site.

B2B Online Ordering

Ordering in the B2B world is often far more complex than a traditional consumer site. There can be quoting processes, vendor and company approvals, customer acceptance or rejection, all of which is very difficult to facilitate with most B2C platforms. Our B2B E-commerce Solutions create the processes for organizations so there is no custom coding or help from IT – making this typically very manual process – automated!

B2B Price Quote Requests

Often times, B2B companies may have different price catalogs for different size customers or different pricing based on quantity. This can provide a large obstacle when approaching B2B E-commerce because quotes need to be very customized. Typically, sales teams are heavily involved in the process of getting customers the quote for the products they need – proving to be very time and labor intensive. Our B2B e-commerce solutions take the time and labor away from this scenario for organizations by automating the custom quoting process for customers and sales teams alike.

B2B Custom Catalogs

B2B companies typically have some customers that can only see a sub-set of the total available catalog. Our B2B E-commerce Solutions accommodate this model of catalog management so that customers may see exactly what they need – and none of what they don't. With our solution, we are able to restrict certain products from users and users group, as well as create multiple product catalogs for various B2B customers' right out of the box.

Custom Pricing

In B2B commerce, one price does not fit all. Some organizations have different pricing for many different customers and this should not be a hindrance in offering customers the online commerce experience they demand. Our B2B e-commerce solutions are built to accommodate the many different pricing models required for different clients. This creates a highly personalized and easy to use buying experience when it comes time for companies to replenish orders and accommodate the budget.

B2B Punch-out Support

Our E-commerce experts deliver B2B solutions that make the buying process easier for everyone involved – as there can be many levels of approval in B2B environments. Punch-Out-ready B2B sites allow a buyer to shop a supplier's online catalog and save the cart as a requisition in the buyer's procurement system for approval. This is a purely B2B feature that comes out-of-the-box with our B2B E-commerce solutions which integrate with any systems our clients may work, to make product procurement by customers as smooth as possible.

B2B E-Commerce Technology Partners

Dunn Solutions partners with strong B2B Commerce platforms:

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null SAP Marketing Cloud…What Can It Do for You?

A core challenge for online marketers is being able to present to their customers, the most relevant offer, at the right time, in the right channel. Presenting your customers with poorly matched offers, not only is a waste of your marketing spend, it can lead to customer fatigue where they tune out your messages all together.

SAP Marketing Cloud helps you not only glean real-time insights into every stage of your offer lifecycles, but it allows you unprecedented control over when, how, and what offer is presented to your potential customers.

The core of SAP Marketing Cloud is the “dynamic customer profile” which when paired with its full-featured segmentation engine allows you to tailor your message down to the smallest of segments you desire. The intuitive graphical segmentation builder allows you to immediately see what each target segment will look like. The segmentation model can utilize any and all data points you capture in the profile model, including custom attributes to your particular industry or organization.

SAP Marketing Cloud, a full cloud-based solution, can start driving value within hours, and as you bring further data sources online, you can increase the complexity of your customer model, as well as the customer segmentation you wish to utilize in campaign management.

SAP Marketing Cloud has a rich integration with email service providers to help track campaign metrics from deliverability through to offer redemption. The 360-degree customer view that SAP Marketing Cloud offers allows you to see exactly how your customers are interacting with you; what campaigns and offers are driving the most value, and which ones should be retooled or retired.

SAP Marketing Cloud also helps drive savings in the back-office. Build upon SAP’s industry leading S/4 HANA Cloud infrastructure; SAP Marketing Cloud utilizes the SAP Cloud Platform Identity Authentication framework to manage not only your employee’s roles, but brings state-of-the-art security so your marketing data stays and remains secure. A variety of different marketing systems can be consolidated within SAP Marketing Cloud which allows your marketing feeds to be managed from one application, without the need to access infrastructure. As a cloud-based service, with SAP Marketing Cloud, SAP manages the upgrade cycle directly for customers, which means that you will always be on the latest quarterly release. This allows you to constantly and automatically enrich your customer data, constantly driving new insights about how your customer base is choosing to interact with you.

As you can see, SAP Marketing Cloud has much to offer to today’s online marketer! Interested in learning how it can be tailored to your needs? As a certified SAP Marketing Cloud partner, Dunn Solutions’ Marketing Automation Team can offer you best practices as well as strategic assistance on the best ways to leverage SAP Marketing Cloud to your advantage.  With SAP Marketing Cloud, Dunn Solutions’ Marketing Automation Team can help you drive increased sales, loyalty, and give you better control of your marketing spend.

Contact Dunn Solutions today to arrange a consultation with one of Dunn Solutions’ SAP Marketing Cloud experts!