This course will prepare you to:
Understand the key capabilities and underlying technical concepts of SAP Marketing Cloud
Develop an understanding about how SAP Marketing Cloud supports different marketing processes
Enhance the standard features of the solution by leveraging various extensibility applications
Application Consultant
Business Analyst
Business Process Architect
Development Consultant
Solution Architect
Technology Consultant
Trainer
- Essential
- Expert Marketing Video Series
- Recommended
- CP100 SAP Cloud Platform
- Unit 1 - Marketing Fundamentals
- Overview
- Architecture & System Landscape
- User Provisioning
- Access Management
- Marketing Areas
- Configuration
- Approval Workflow
- Monitoring
- Operations & Security
- Unit 2 - Dynamic Customer Profiling
- Overview
- Data Model
- Merging Logic
- Extensibility
- Dynamic Customer Profiling Exercise
- Unit 3 - Segmentation
- Overview
- Target Groups
- Segmentation Configuration
- Extensibility
- Target Groups Configuration
- Segmentation Exercise
- Unit 4 - Campaign and Journey Orchestration
- Overview
- Campaign Management
- Content Studio
- Consent Management
- Access Management
- Extensibility
- Integration
- Campaign and Journey Orchestration Exercises
- Analytics
- Marketing Analytics Overview
- SAP Analytics Cloud Overview
- Extensibility
- Marketing Analytics Exercise
- Unit 6 - Scores
- Overview
- Rule-Based Scores
- Rule-Based Scores Extensibility
- Predictive Scores
- Predictive Scores Extensibility
- Scores Exercise
Course based on software release:
SAP Marketing Cloud 2002
Notes and announcements:
This course is designed to provide an in-depth understanding of the implementation of the key business scenarios of the SAP Marketing Cloud solution. The course aims not only to showcase "What are the underlying technical concepts" but also to provide information on "How to enhance the standard functionalities". Multiple hands-on exercises are used to deliver an understanding of the configuration and enhancement options in SAP Marketing Cloud.
This is a SAP CERTIFIED Course. Your course will include Full Class Delivery of the comprehensive standard SAP curriculum agendas, SAP Certified Instructor, Demonstration and Presentation, Student Hands on exercises, Access to SAP Hosted servers/training environment, and SAP Certified participant guides.
This 3 day instructor led course qualifies for 24 CPE Credits. CPE Credits are currently available only for publicly scheduled courses delivered live at SAP locations and our Authorized Education Partner locations. CPE Credits are not available for virtual live classroom sessions.
With virtual live classroom training you get comprehensive training from SAP experts using seamless over-the Web connectivity. The same content delivered in SAP's traditional "brick and mortar" classrooms is presented during virtual live classroom deliveries. As in SAP's traditional classrooms, SAP virtual live classroom stresses hands-on learning providing each registered student with exclusive access to live SAP systems throughout each course. Each Virtual Live class is taught by a SAP Certified Instructor and will include an e-book student guide for you to download and keep. CPE Credits are currently available only for publicly scheduled courses delivered live at SAP locations and our Authorized Education Partner locations. CPE Credits are not available for virtual live classroom sessions.
Not finding any suitable dates? Contact us for additional available dates: training@dunnsolutions.com
