White Paper

Documents and Media

Document Type: Basic Document
Extension: pdf
Size: 378 KB
Modified: 9/9/22 11:35 AM by Beth Mackey
Created: 7/8/16 6:20 AM by Meghan Souza
Location: White Papers
Description: The retail landscape is changing rapidly and for the better! Advanced digital technologies, new selling channels, and increasingly demanding consumers all challenge retailers to find new ways of remaining relevant and competitive. Although the brick and mortar store will continue to play a central role in the retail experience, the upper hand will belong to retailers that can blend their online and in-store experiences - making it simpler for customers to find what they want and sellers to close their deals. In fact physical and virtual stores act as extensions of each other, this is referred to as "multi channel". It does not matter where or how the customer initiates the purchase, the same prices, promotions and benefits should always apply.

Increasingly the consumer purchasing trend is gravitating towards online experiences and is mainly driven by tablets, smartphones and other mobile devices. These mobile gadgets are quickly replacing the home computer as the go-to shopping tools. This trend will continue as more consumers are empowered to use their phones and tablets to shop anytime and anywhere.
Categories: White Paper Analytics

Featured false