Our client, a major motorcycle brand company, sells branded merchandise through hundreds of dealers and online.

They wanted to expand their market with a new higher-end brand that would be available exclusively through e-commerce. This required a new direct to consumer model leveraging a variety of third-party vendors. The project was also on a aggressive timeline for implementation.

Our client engaged Dunn Solutions to bring the new brand to life on an entirely new platform. This required our team to partner with their internal IT team and business units as well as 3^rd party fulfillment vendors to enable the end-to-end business process.

We worked closely with the client to implement the new platform in a tight timeframe. Dunn Solutions provided all the technical architecture and design of the site as well as project management of the development team. To execute the project within the accelerated time frame we used a hybrid onshore and offshore model to rapidly develop and test during the project. We also enhanced the website's user interface by adding animations and interesting visuals to improve the customer experience.

The launch of the new e-commerce site connects authentically with consumers who identify with the company’s adventurous spirit. The introduction of three product lines and plans to grow through collaborations make the e-commerce site a destination to connect with both new and loyal consumers of the brand. The new product mix also supported an increase in apparel revenue for the manufacturer.

The Dunn Solutions’ team remains engaged as a partner to provide post project support and improvements to ensure the future success of the global lifestyle brand.