Customer Lifetime Value
Featuring
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CLV in the Customer Journey
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What is CLV and Why is it Important?
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Drivers of CLV
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CLV Webinars and Case Studies
Customer Lifetime Value in the Customer Journey
Understanding how and where potential customers come from, how they engage with your brand and when they decide to stop engaging with you is a MUST for growing sales. Predictive analytics uses your data to understand and drive every touch point of the customer journey.
What is CLV and Why is it Important?
Customer Lifetime Value (CLV) is the amount of money a specific customer is projected to spend on your companie's products or services in their lifetime.
It's not enough to have the product or service customers are looking for. Your organization needs a strategy to increase profit for the company while enhancing your customer's experience.
- How much of my budget should be allocated to retaining customers vs. aquiring them?
- What channels and what spend should be allocated to customer lifetime value?
- What is our most profitable customer channel and segment?
- Is our product mix and new product development pipeline supporting our CLV strategy?
- Are our products priced correctly?
Having the data and insights to answer these and other questions will support your business goals and direct your Customer Livetime Value strategy.
Drivers of CLV
There are many drivers that factor into determining a customer's lifetime value. To determine Customer Lifetime Value and maximize ROI, our business intelligence team commonly executes these predictive analytics:
- Marketing Mix Analytics
- Customer Segmentation
- Customer Churn
- Market Basket Analysis
- Promotional Pricing
Click on each to learn more about how our specific predictive analytics tactics can grow your customers and sales.
CLV Webinars and Case Studies
Here are some links to content that Dunn Solutions has created to demonstrate how CLV can impove sales and profits:
- Case Study: Jakes Groceries
- Webinar: The Customer Journey: Loyalty and Advocacy
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