Influencer Marketing Automation
Featuring
-
Optimize Influencer Marketing
-
Benefits of Using Influencer for New Content Creation
-
Simplifying the Influencer Process
-
Influencer Marketing Services
Optimize Influencer Marketing
User Generated Content (UGC) is an authentic way for consumers to express themselves- this can also be leveraged as a powerful marketing tool.
Consumers are 83% more likely to trust peer recommendations above branded advertisements.
When brands inspire UGC and create communities around it, they see an average of 20% more visits to their websites, receive 25% more new emails and measure a 50% lift in social engagements
Benefits of Using Influencers for New Content Creation
Interest and passion about your subject matter is your best to draw community members and boost active participation. Next, it’s important to recognize and satisfy the needs of your community. Once you achieve these two goals, you have created a symbiotic relationship between your customers and your brand. Here are some benefits of Influencer content:
- Reach and Speed: The sheer speed which you curate new content vs. creating it
- Access to Relevant Groups: Use and research hashtags to explore like topics and conversations .
- Audience Analysis: Understand what motivates your social audience
- Collaboration Opportunities: social media is ideal for finding collaborators
- Trend Alerts: Social media can help your customers stay in touch with the latest topics and news related to your product from people at the “ground level”
Simplifying the Influencer Process
As the influencer marketing space has expanded in recent years, the process of recruiting, managing and paying your influencers has become a challenge for many companies. Part of that process also entails needing to properly attribute, track and connect your influencer marketing campaigns back to your commerce platform for optimization.
To address these challenges, Dunn Solutions offers a complete micro influencer marketing solution that:
- Automates the process of recruiting, curating and paying your influencers
- Dynamically tie videos to product skus on your e-commerce site
- Track the performance of each video and photo with real time analytics
- Takes those insights and leverages them back into your commerce strategy to increase your ROI
Influencer Marketing Services
Regardless of the size of your organization, investing in building an influencer strategy is worth the effort. If you would like more information on how your organization and customers may benefit from building a influencer network, contact our experts at info@dunnsolutions.com.
“Highly Capable Technology Consultancy Firm.” Dunn is a great partner that supports implementing video-powered storefronts for salespeople, powered by TVPage. We have realized that Dunn is meticulous in its understanding of our systems and associated client needs.
—
Allon C
CEO
“Great Liferay and PowerBI Solutions Partner.” Dunn is a great partner to have. An extremely flexible and supportive group around various digital needs for us. They have a deep level of experience with Liferay, SAP, and various other solutions and topics as well.
—
Sunny M
Enterprise
“Pragmatic, Effective and Responsive.” Dunn has been very responsive in providing a variety of resources to meet my needs. When planning technology upgrades or re-platforming, they understand that technology implementation is the easy part and we need to focus on the full adoption of said technology.
—
Eric S
IT Leader, Digital Transformers, Team Builder
“Our Business Intelligence Go-To.” Dunn Solutions provided a POC data model and warehouse for very complex logic for our subscription KPI, they have also helped with the whole strategy for our Executive Reports with the use of Informatica and Business Objects publications to completely automate the process.
—
Maria J S
Manager Finance Business Intelligence Operational reporting, Data Quality and Project Support