Influencer Marketing

User Generated Content (UGC) is an authentic way for consumers to express themselves- this can also be leveraged as a powerful marketing tool. 

Consumers are 83% more likely to trust peer recommendations above branded advertisements.​

When brands inspire UGC and create communities around it, they see an average of 20% more visits to their websites, receive 25% more new emails and measure a 50% lift in social engagements

Interest and passion about your subject matter is your best to draw community members and boost active participation. Next, it’s important to recognize and satisfy the needs of your community. Once you achieve these two goals, you have created a symbiotic relationship between your customers and your brand. Here are some benefits of Influencer content: 

• Reach and Speed: The sheer speed which you curate new content vs. creating it​
• Access to Relevant Groups: Use and research hashtags to explore like topics and conversations .​
• Audience Analysis: Understand what motivates your social audience
• Collaboration Opportunities: social media is ideal for finding collaborators 
• Trend Alerts: Social media can help your customers stay in touch with the latest topics and news related to your product from people at the “ground level” 

As the influencer marketing space has expanded in recent years, the process of recruiting, managing and paying your influencers has become a challenge for many companies. Part of that process also entails needing to properly attribute, track and connect your influencer marketing campaigns back to your commerce platform for optimization.

To address these challenges, Dunn Solutions offers a complete micro influencer marketing solution that:

• Automates the process of recruiting, curating and paying your influencers
• Dynamically tie videos to product skus on your e-commerce site
• Track the performance of each video and photo with real time analytics
• Takes those insights and leverages them back into your commerce strategy to increase your ROI

Regardless of the size of your organization, investing in building an influencer strategy is worth the effort. If you would like more information on how your organization and customers may benefit from building a influencer network, contact our experts at info@dunnsolutions.com.