Brand Positioning and Messaging 

Create and measure personalized content with Dunn Solutions’ providing insights to optimize your organization’s channel, vertical and persona strategies and goals. 

We provide the expertise to set up, automate, and widely disseminate content, metrics, and communications.

Communications Strategy Consulting Services

In order for brands to stand out and be memorable, targeted messaging that is specific to your customer about your brand and product must be delivered. 

IWe provide the expertise to set up, automate, and widely disseminate content, metrics, and communications to deliver the right message to the right customer at the right time. This can include campaigns such as: Welcome series, Cart abandonment series, Thank you/cross-sell series, Review generation, and Referral incentives to name a few.

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Messaging with a Content and Communications Strategy 

Is your organization crafting specific messages to your customer segments for the best results?  Dunn Solutions' brand positioning and messaging experts will help you create the optimal messaging to:

  • Increase Conversion Rates by sending content that is relevant, it will increase your ROI.
  • Strengthen customer loyalty by understanding the unique needs and triggers, you can address concerns and cultivate deeper relationships.
  • Improve brand reputation as you increase engagement with personalized messaging, your brand reputation will improve.

Digital Content and Communications Execution Services include: 

Calendar based

  • Email campaigns
  • Social media campaigns (Facebook, Instagram, LinkedIn)

Trigger/Activity based engagement

  • Worklow-enabled content to deliver the right message to the right customer at the right time
  • Customer score-based email
  • Customer score-based SMS
  • Abandoned cart-based engagement
  • High risk of churn engagement
  • Seasonal/Proactive engagement

Benefits of a communications strategy

As information is consumed at a rapid pace. An effective communications strategy will align to specific goals for all areas of a business. This will assure: 

•    Brand Consistency
•    Internal Alignment and visibility
•    Delivering messaging in a timely manner

Brand Differentiation

What is it about your brand that makes you stand out above your competition? Is that coming through in your omni-channel marketing initiatives? With machine learning and a deeper understanding of your customer's level of engagement, you are able to: 

  • Understand what motivates your customers- brand, price, product offering- and shift your efforts to increase your brand relevance
  • If you have multiple brands under one corportate umbrella, leverage customer data to weave in messaging and cross-selling in your marketing to increase sales throughout the organization
  • Create brand embassedors through social media campaigns, influencer marketing initiatives, and sponsorships.

Partner with Dunn for Marketing Success

Dunn Solutions' marketing automation and communications experts will work with you to create worklow-enabled content to deliver the right message to the right customer at the right time. In addition, in the case of marketing with multiple brands, you have an opportunity to have a holistic view of customer engagement across all channels and platforms.

Browse through our content library