Market Basket Analysis

• Marketing: creating value by your customers with relevant suggestions instead of alienating them with general email blasts!
• Inventory Management: make sure you never run out of products whose sales that halo on other products.
• Proper Discount: Don't discount items that are often sold together at the same time.
• Keep your recommendation engine up-to-date by incorporating shifts in purchasing patterns.
• Store layout: putting items that sell together adjacent to each other.

The output of a market based analysis can be combined with other predictive models to handle cross-selling, up-selling, promotional discounting.  Combining these predictive models further refines the target audience for specific offers. 

For example, combine Market Basket Analysis and Promotional Pricing Modeling and you will never leave money on the table because it will identify products that you would have sold anyways without discounting. The result is more sales, satisfied customers, more revenue and more profit.

The output from a product cross-sell report includes a list of products with its associated cross-sell product recommendations in order of its product affinity and lift in market basket analysis. As an option, a market basket analysis can provide a list of products with its associated cross-sell product recommendation by geography.

Dunn Solutions' Market Basket Analysis is a service that uses a web-based interface to get your data, mine your data, create a product cross-sell model and make cross-sell recommendations. You provide sales and product data in a text file (we provide the format structure for you) and we do the rest.  If there are issues with your data, you will be notified and given instructions on what to do to resolve the issues. 

Once your product cross-sell recommendations are ready, a list of products and their top 3 recommendations is provided for download. We also provide a product recommendation by geography option.  This option makes recommendations taking geographical region into account for a more refined result.

Does your market basket analysis require a more custom approach?  Dunn Solutions' data scientists can create a more advanced and sophisticated product affinity analysis to meet those needs. Simply contact us and we can discuss your special product cross-sell models.