Cart Abandonment Rates

Turn lost opportunities into sales. Our e-commerce predictive analytics will pinpoint abandon cart causes and solutions. 

Cart Abandonment Consulting Services

Predictive analytics can help your company understand and correct why customers are leaving their transactions before the purchase. Cart Abandonment Rate is a critical metric for multi-channel retail. 

Dunn Solutions' data science experts can create an advanced cart abandonment analysis to identify key factors affecting customers' decisions, adjust processes, and create strategies for retargeting customers with an abandoned shopping cart. 

Talk to our Experts

Featuring

Viewing:

  • The Impact of Cart Abandonment on Sales

  • Cart Abandonment Reasons

  • Cart Abandonment Solutions

The Impact of Cart Abandonment on Sales

According to various studies, the average online shopping cart abandonment rate is approx. 68%- only 3 customers out of 10 that intend to buy complete their purchase. 

 It is important to understand the difference between brick-and-mortar and online shopping experiences is there are a ride array of distractions online that could impede the online process. As a result, the abandonment cart rate has a big impact on sales volume.

In order to combat shopping cart abandonment, it’s important to analyze various underlying metrics surrounding the shopping experience from the moment a shopper adds a product to their cart through purchase completion. 

Cart Abandonment Reasons

Predictive analytics can help your company understand and correct why customers are leaving their transactions before the purchase. 
  • Having to create an account (no guest checkout)
  • Cost of shipping
  • Time to ship/arrive
  • Credit card issues
  • Page load/website issues
  • Poor customer service 
  • Lack of real-time inventory
  • Return Policy
  • Low original intent to purchase

Cart Abandonment Solutions

Once you understand who and when a customer is abandoning their cart, now you can do something about it. Based on the metrics, you can create effective post-abandonment marketing tactics to eventually gain the conversion.

  • SMS Notifications/Reminders
  • Personalized email with direct access to finish transation
  • Offer optimized discounts to incentivize
  • Retarget on social media
  • Up-sell/cross-sell to refresh interest 


In addition to marketing tactics, Dunn Solutions' can execute back-end solutions to assist with e-commerce issues:

  • Guest checkout
  • Real-time inventory updates/cart timers
  • E-commerce software upgrades to resolve slow loading time
  • Secure checkout procedures
  • Live chat customer service

With Dunn Solutions, you can continue to monitor and improve cart abandonment, price optimization, market basket, and other metrics that will increase sales and profits for your organization. 
 

“Highly Capable Technology Consultancy Firm.” Dunn is a great partner that supports implementing video-powered storefronts for salespeople, powered by TVPage. We have realized that Dunn is meticulous in its understanding of our systems and associated client needs.

—

Allon C

CEO

“Great Liferay and PowerBI Solutions Partner.” Dunn is a great partner to have. An extremely flexible and supportive group around various digital needs for us. They have a deep level of experience with Liferay, SAP, and various other solutions and topics as well.

—

Sunny M

Enterprise

“Pragmatic, Effective and Responsive.” Dunn has been very responsive in providing a variety of resources to meet my needs. When planning technology upgrades or re-platforming, they understand that technology implementation is the easy part and we need to focus on the full adoption of said technology.

—

Eric S

IT Leader, Digital Transformers, Team Builder

“Our Business Intelligence Go-To.” Dunn Solutions provided a POC data model and warehouse for very complex logic for our subscription KPI, they have also helped with the whole strategy for our Executive Reports with the use of Informatica and Business Objects publications to completely automate the process.

—

Maria J S

Manager Finance Business Intelligence Operational reporting, Data Quality and Project Support

Browse through our content library

WHITE PAPERS, WEBINARS, AND BLOGS

Asset Publisher

Predictive Analytics: Marketing Mix Model

Marketing Mix Model Project Delivers Tool for Marketing Spend and Allocation