According to Forrester By 2020, 80% of the buying process is expected to occur without any direct human-to-human interaction. This means companies that don't learn how to optimize the digital buyer's journey with all the data and tools available will be obsolete.

In this webinar, we examine every step of the buyer journey and cover how to effectively apply both Speed and Direction with advanced analytics, marketing automation, and e-commerce.

We will discuss:

- Each of the major customer journey milestones

- Current challenges in each of those stages

- Leveraging 3 legs of the virtuous cycle to optimize each step