The challenge business users and marketers face today is how to provide personalized content to consumers. As the consumer visits a business website, presenting relevant content and offerings to that consumer helps establish a valuable 1-1 relationship. Mobile paths-to-purchase are at an all-time high, meaning bridging the cross-device gap between users and targeted content is also at an all-time high. 
Using the Liferay's Content Targeting platform with Mobile capability, businesses can: 

• Make authentic connections with audience visiting responsive mobiles sites 
• Produce dynamic content tailored for audiences based on user behavior, demographic, and segment 
• Display, edit and change campaigns based on marketing and sales initiatives 
• Track user actions, and generate reports on the effectiveness of the campaigns 
• Drive application and offer engagement with Push Notifications 

Companies use Liferay to build modern websites and portals to engage customers, partners, and employees. The release of the Audience Targeting App for Liferay 6.2 Portal introduces a new and exciting capability now available for the platform that allows companies to reach the consumer with personalized content where the consumer chooses how they want to receive the content.