Market Basket Analysis examines transactional sales data to discover the relationship between products and services that are purchased together, allowing companies to better understand their customers' buying habits. By better understanding these purchasing patterns, companies can then promote their most profitable products and services and encourage additional purchases by introducing targeted items that may have otherwise been overlooked.

During this forty minute webinar learn the process for analyzing transactional data to uncover purchasing patterns and how to turn these patterns into cross-sell and up-sell opportunities.