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Maximizing the Value Locked in Your Marketing Data

Are you having a difficult time combining and leveraging data from your multiple marketing systems- CRM, Point-of-Sale, marketing automation tool, etc.- to make critical decisions? Are you using spreadsheets to draw conclusions from your data? Are you able to easily share marketing reports with stakeholders across the organization?

Having the right data can be the differentiator between you and your biggest industry rivals. To be increasingly strategic and have an edge over the competition, you need the right tools to decipher useful meaning from your data so that you can make informed decisions. This means having the capability to consolidate, cleanse, analyze, distribute, and take action on data from all your marketing systems.

View this presentation to learn about SAP's integrated suite which consolidates all your marketing data onto one platform and delivers it in easy-to-understand dashboards and reports, allowing for informed business decisions based on fact, rather than gut feel.


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