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Measure Customer Loyalty for Improved Retention Strategies

How is your organization using its customer feedback program to measure loyalty? What we're learning as this area of marketing evolves is that loyalty is best achieved by transforming customer feedback into retention strategies that focus on loyalty drivers: the products, services and experiences that keep your customers devoted buyers.

View this presentation to learn more about the Customer Loyalty Measurement process and how your company can turn its customer feedback into successful customer strategies that engender loyalty.

Explored in this one-hour presentation:

  • Designing effective VOC (Voice of Customer) surveys
  • Using Predictive Analytics to identify loyalty drivers
  • Applying sales, marketing and retention strategies for increased loyalty


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