At the North America Holiday E-Commerce Summit, Bill Dunn, President of Dunn Solutions discussed how machine learning and predictive analytics can increase your profits and how data from your web site, ERP and CRM can be used to create personalized customer analytics which will supercharge your marketing efforts.

The topics of his presentation included:

• Customer Retention
• Price Optimization
• Customer Segmentation
• Trigger Based Marketing
• Personalized Shopping Experiences