In order to deliver a complete e-commerce solution, you need a marketing automation platform that enables you to send to your customers highly personalized communications and promotions that drive them to your site. By leveraging an intuitive, properly set up marketing automation platform that integrates with your e-commerce site you will give your customers a better customer experience and optimize your ROI.

SAP Marketing Cloud is one of the most robust and highly customizable options on the market today. In this video, you will learn:

• The importance of Marketing Automation for both B2C and B2B commerce in today's frictionless market.
• How you can fully customize a prospect's experience utilizing SAP Marketing Cloud's scoring builder and dynamic segmentation.
• To quickly create customized content for landing pages & e-mails.
• How to dynamically move people in and out of drip campaigns based on interactions/scores.