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The Analytics Wave: Descriptive, Predictive and Prescriptive Analytics

If You're Not Surfing the Wave, You'll be Drowned!

Turning oceans of data into meaningful information is the goal of business intelligence. Now more than ever, the volume, complexity, variety and speed of data presents a challenge and an opportunity. In the past organizations ran their business on gut feel and spreadsheets. If the goal is to stay competitive (much less stay in business!) an organization must embrace analytics.

In this series we are going to introduce you to concepts around analytics as they pertain to business intelligence. Analytics is the discovery and communication of meaningful information in data. We are going to focus on three categories of analytics: Descriptive Analytics, Predictive Analytics and Prescriptive Analytics. Since these three represent a progression of capability we will present them in that order.

We "take-off" with the first webinar in the series will be a primer on analytics and business intelligence. Once the foundation is set, we will "hang-five" with Predictive Analytics, and then look for the ultimate wave with Prescriptive Analytics.

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