The Customer Journey Series: Acquisition

In the second episode of our four-part series, we're covering the second stage in the customer journey, Acquisition!

Dunn Solutions' Lead Data Scientist, Francesco Sguanci discusses:

• How machine learning can be applied to the Acquisition stage
• How to Go After the "Right" Prospects
• Customer case study on Customer Lifetime Value with help from the Ceteris Paribus Fairy