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The Customer Journey Series: Acquisition

In the second episode of our four-part series, we're covering the second stage in the customer journey, Acquisition!

Dunn Solutions' Lead Data Scientist, Francesco Sguanci discusses:

  • How machine learning can be applied to the Acquisition stage
  • How to Go After the "Right" Prospects
  • Customer case study on Customer Lifetime Value with help from the Ceteris Paribus Fairy