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The Customer Journey Series: Acquisition
The Customer Journey Series: Acquisition
In the second episode of our four-part series, we're covering the second stage in the customer journey, Acquisition!
Dunn Solutions' Lead Data Scientist, Francesco Sguanci discusses:
- How machine learning can be applied to the Acquisition stage
- How to Go After the "Right" Prospects
- Customer case study on Customer Lifetime Value with help from the Ceteris Paribus Fairy