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The Customer Journey Series: Awareness and Consideration

In this first episode of our four-part series, we will introduce you to the first stage in the customer journey, Awareness and Consideration.

Dunn Solutions' Lead Data Scientist, Francesco Sguanci discusses in this episode:

  • The many different ways machine learning solutions can be applied to the Awareness and Consideration stage.
  • How to quantify and improve your marketing mix at the pre-purchase period.
  • Customer case study on marketing mix optimization.
  • Demo on budget reallocation and profit maximization.


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