The Customer Journey Series: Awareness and Consideration
The Customer Journey Series: Awareness and Consideration
In this first episode of our four-part series, we will introduce you to the first stage in the customer journey, Awareness and Consideration.
Dunn Solutions' Lead Data Scientist, Francesco Sguanci discusses in this episode:
- The many different ways machine learning solutions can be applied to the Awareness and Consideration stage.
- How to quantify and improve your marketing mix at the pre-purchase period.
- Customer case study on marketing mix optimization.
- Demo on budget reallocation and profit maximization.