In the final episode of our four-part series, we will introduce you to the final stage in the customer journey, Loyalty and Advocacy.

Dunn Solutions' Lead Data Scientist, Francesco Sguanci discusses in this episode:

• The value machine learning solutions can bring to the Loyalty and Advocacy stage
• Case study on the connection between customer lifetime value and market basket analysis
• Building a recommendation engine to effectively cross-sell and up-sell to your customers and increase the basket size.