The Customer Journey Series: Loyalty and Advocacy
The Customer Journey Series: Loyalty and Advocacy
In the final episode of our four-part series, we will introduce you to the final stage in the customer journey, Loyalty and Advocacy.
Dunn Solutions' Lead Data Scientist, Francesco Sguanci discusses in this episode:
- The value machine learning solutions can bring to the Loyalty and Advocacy stage
- Case study on the connection between customer lifetime value and market basket analysis
- Building a recommendation engine to effectively cross-sell and up-sell to your customers and increase the basket size.