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The Customer Journey Series: Retention

In the third episode of our four-part series, we will introduce you to the third stage in the customer journey, Retention.

Dunn Solutions' Lead Data Scientist, Francesco Sguanci discusses in this episode:

  • The many different ways machine learning solutions can be applied to the Retention stage. 
  • How to quantify customer lifetime value and identify your riskiest customers. 
  • Customer case study on improving customer churn and retention rates.


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