Brand Positioning & Messaging

Create and measure personalized content with Dunn Solutions’ providing insights to optimize your organization’s channel, vertical and persona strategies and goals. 

Brand Positioning & Messaging Services

In order for brands to stand out and be memorable, targeted messaging that is specific to your customer about your brand and product must be delivered. 

Dunn Solutions's data science team leverages the power of machine learning to deliver the right message to the right customer at the right time. 

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Messaging with Customer Segmentation

Is your organization crafting specific messages to your customer segments for the best results?  Dunn Solutions' brand positioning and messaging experts will help you create the optimal messaging to:

  • Increase Conversion Rates: by sending content that is relevant, it will increase your ROI
  • Strengthen customer loyalty: by understanding the unique needs and triggers, you can address concerns and cultivate deeper relationships
  • Improve brand reputation: as you increase engagement with personalized messaging, your brand reputation will improve

Brand Differentiation

What is it about your brand that makes you stand out above your competition? Is that coming through in your omni-channel marketing initiatives? With machine learning and a deeper understanding of your customer's level of engagement, you are able to: 

  • Understand what motivates your customers- brand, price, product offering- and shift your efforts to increase your brand relevance
  • If you have multiple brands under one corportate umbrella, leverage customer data to weave in messaging and cross-selling in your marketing to increase sales throughout the organization
  • Create brand embassedors through social media campaigns, influencer marketing initiatives, and sponsorships.

Messaging with a Content Strategy 

Dunn Solutions' marketing automation experts will work with you to create worklow-enabled content to deliver the right message to the right customer at the right time. In addition, in the case of marketing with multiple brands, you have an opportunity to have a holistic view of customer engagement across all brands and channels. 

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WHITE PAPERS, WEBINARS, AND BLOGS

How to Choose an Enterprise E-Commerce Platform

Small Company or Enterprise Ecommerce Platform? In today’s marketplace there are no shortages of options for organizations when reviewing cloud-based ecommerce platforms – but one needs to be...

Should I Outsource My E-mail Marketing Operations

As marketing professionals, we all have a desire to make sure every component of our vision is executed correctly. This means customer journey definition, messaging at each step, branding, visual ex...

What is a CDP (Customer Data Platform)?

What is a customer data platform?  If you are reading this, then you have heard the term “customer data platform” or CDP for short.  You may be wondering what a CDP is or what is it used for? I will...