Dunn Solutions' Customer Acquisition Modeling is a subscription service that uses a web-based interface to get your data, mine your data, create a buy propensity model and score your data.
You provide sales, product, customer and web traffic data in a text file (we provide the format structure for you) and the service does the rest. If there are issues with your data, you will be notified and given instructions on what to do to resolve the issues.
Once your data is scored, a list of customers with their customer acquisition values is provided for download.
We also provide a list of customer and product propensity to buy as an option. This combines information from your products and your customers for a more refined result.