In this first episode of our four-part series, we will introduce you to the first stage in the customer journey, Awareness and Consideration.

Dunn Solutions' Lead Data Scientist, Francesco Sguanci discusses in this episode:

• The many different ways machine learning solutions can be applied to the Awareness and Consideration stage.
• How to quantify and improve your marketing mix at the pre-purchase period.
• Customer case study on marketing mix optimization.
• Demo on budget reallocation and profit maximization.