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Theme Development in Liferay 6.2

Theme Development in Liferay 6.2

 

Liferay developers, admins, and users who work with themes will want to watch our new 30-minute on-demand webcast featuring detailed instructions for theme development in Liferay 6.2. Learn the basics of custom theme development: theme anatomy, how to create custom styles, templates, dynamic settings, and much more!


Learn how to use your Big Data in Real Time

Learn how to use your Big Data in Real Time

Processing Big Data in real-time yields huge benefit. Whether you are trying to recommend a specific product, identify potential capacity issues or even offer up the right price - doing it in real-time is a game changer.

Using a telecommunications case study, we will show how they handle large data volumes of call detail records in real-time to predict issues, to ensure that service is not interrupted. 

Our webinar includes a demonstration using the following cloud-based technologies to get it done:

  • Cloud Analytics
  • MS Azure Event Hub
  • HDInsight
  • Spark Streaming

Join us and see how you can set up an agile and scalable infrastructure in MS Azure to solve real-time Big Data challenges!


Is the security of your marketing site hurting your SEO?

Is the security of your marketing site hurting your SEO?

Is the security of your marketing site hurting your SEO?

Google gives search ranking advantage to marketing sites that are secure (via HTTPS). Right now, about 34% of the first page search results are secured – is your company's result there?

Many business users are over-looking this advantage when tackling their SEO strategy.

However, if done improperly, switching from a non-secured to a secured marketing site can easily negate SEO efforts. Join us in this webinar and learn why this change matters to your company and how to avoid the most common mistakes.

Our SEO Consultant, Dirk Lester, will discuss:

  • What it means to have a "secure" site
  • Google's strategy for secure sites
  • SEO advantages of switching
  • How to address common issues when switching to a secure site

How to take Patient & Family Engagement to the Next Level with a Patient Portal

How to take Patient & Family Engagement to the Next Level with a Patient Portal

Patient portals are an innovative way to combine all necessary parts of a successful care network.

Often time's patients in extended care facilities can have family far from where they are. Are you helping the patient experience by facilitating family communication? Can families access the business data such as contracts as well as well as their family member's health information quickly and easily? Or are you even sure you're giving your patients and their families the community and networks they need to collaborate and discuss the tough topics that come with extended care?

Delivering a unified view of a patient & family communication platform, business & transactional information, as well as a marketing site, can streamline the unique processes facilities like yours have to offer.
Join our webinar and learn what a custom Patient Portal can offer your organization, including:

Collaborative view of patient records for authorized family members

  Built-in two-way video conferencing for better patient care and family connection

  Patient/Family community forums to allow them to connect with other in the facilities community

  Account management with contracts, billing, scheduling and FAQ for patients &their family

  Branded informational site to allow people to find exactly the information they need about the services you offer


Machine Learning and Marketing: What Does it All Mean?

Machine Learning and Marketing: What Does it All Mean?

In this video from the WI Marketing Summit, Bill Dunn introduces the topic of machine learning and how its many different applications can bring real value to your marketing when properly implemented.

Bill discusses practical use cases and cited examples of clients who have seen significant improvements in MROI, revenue growth and cost savings due to their use of machine learning.


The Customer Journey Series: Loyalty and Advocacy

The Customer Journey Series: Loyalty and Advocacy

In the final episode of our four-part series, we will introduce you to the final stage in the customer journey, Loyalty and Advocacy.

Dunn Solutions' Lead Data Scientist, Francesco Sguanci discusses in this episode:

  • The value machine learning solutions can bring to the Loyalty and Advocacy stage
  • Case study on the connection between customer lifetime value and market basket analysis
  • Building a recommendation engine to effectively cross-sell and up-sell to your customers and increase the basket size.

The Customer Journey Series: Awareness and Consideration

The Customer Journey Series: Awareness and Consideration

In this first episode of our four-part series, we will introduce you to the first stage in the customer journey, Awareness and Consideration.

Dunn Solutions' Lead Data Scientist, Francesco Sguanci discusses in this episode:

  • The many different ways machine learning solutions can be applied to the Awareness and Consideration stage.
  • How to quantify and improve your marketing mix at the pre-purchase period.
  • Customer case study on marketing mix optimization.
  • Demo on budget reallocation and profit maximization.

The Customer Journey Series: Acquisition

The Customer Journey Series: Acquisition

In the second episode of our four-part series, we're covering the second stage in the customer journey, Acquisition!

Dunn Solutions' Lead Data Scientist, Francesco Sguanci discusses:

  • How machine learning can be applied to the Acquisition stage
  • How to Go After the "Right" Prospects
  • Customer case study on Customer Lifetime Value with help from the Ceteris Paribus Fairy

The Customer Journey Series: Retention

The Customer Journey Series: Retention

In the third episode of our four-part series, we will introduce you to the third stage in the customer journey, Retention.

Dunn Solutions' Lead Data Scientist, Francesco Sguanci discusses in this episode:

  • The many different ways machine learning solutions can be applied to the Retention stage. 
  • How to quantify customer lifetime value and identify your riskiest customers. 
  • Customer case study on improving customer churn and retention rates.

Using Amazon SageMaker in the Cloud for Machine Learning

Using Amazon SageMaker in the Cloud for Machine Learning

Since it was released, Amazon SageMaker has shown it can drastically reduce a data scientist's time and cost of implementing enterprise ML projects into production systems. Over the past year, SageMaker has released other features to enhance the performance and capabilities of this service for a variety of ML use cases.

Features such as SageMaker Experiments, AutoPilot, and Ground Truth offer a quick and straightforward way to get reasonable models developed, trained, and deployed. Other features such as Script Mode, Pipe Mode, and Inference Pipelines give the data scientist more flexibility to fine-tune their ML process. These recent changes to SageMaker accommodate both the newer data scientist who might be starting their first ML project and the experienced one who is looking to optimize their workflow further. With all of these new features and capabilities, no time is better to start using SageMaker than right now.

In this webinar, we will:

• Give you a quick high-level overview of the functionality and capabilities of SageMaker

• Introduce important new features such as Script Mode, AutoPilot, Experiments etc.

• Go through a SageMaker demo that shows how these features can be used together in a ML ecommerce business scenario

• Give some useful tips to get the most out of these new features


Make More By Optimizing Your Discount Strategy

Make More By Optimizing Your Discount Strategy

Discounting is often used in any consumer-based business. From winning back abandoned customers to maximizing profits after a successful sales season, discounting is a powerful technique. How do you know what products to discount, when to discount, and how much? Often times (and it's scary to think) that these decisions are being made using gut-feel and randomness. If you are not careful, these decisions may end up costing your organization tens of thousands of dollars.

The first step to more intelligent discounting is to determine the reason why you are discounting. The three most common motives to price reduction are to receive short term cash flow, get rid of your inventory, or to compete with rival companies Regardless of the motive, you want to make sure you are discounting optimally.

In this webinar you will learn:

• What you should be aware of before you start discounting

• Understand short-term and long-term effect of discounting on overall sales

• How to use predictive analytics to create your own optimal pricing strategy


Predictive Analytics for E-Commerce Success

Predictive Analytics for E-Commerce Success

At the North America Holiday E-Commerce Summit, Bill Dunn, President of Dunn Solutions discussed how machine learning and predictive analytics can increase your profits and how data from your web site, ERP and CRM can be used to create personalized customer analytics which will supercharge your marketing efforts.

The topics of his presentation included:

  • Customer Retention
  • Price Optimization
  • Customer Segmentation
  • Trigger Based Marketing
  • Personalized Shopping Experiences

Learn how to create a smart cycle of engagement to drive revenue with SAP Hybris

Learn how to create a smart cycle of engagement to drive revenue with SAP Hybris

SAP's Hybris Commerce can deliver a personalized experience during online shopping and SAP Hybris Marketing delivers a fully automated marketing platform but to effectively use that information a third component is required - analytics.

Bill Dunn, President of Dunn Solutions Group, a digital transformation consultancy, will discuss how combining automated marketing, personalized e-commerce, and predictive analytic modeling can generate more revenue for companies than ever before. We will cover how the combination of data, strategy, and automation will generate more sales, deliver the right offers to the right customer, and increase customer cart size.


Automated Non regression Testing Solution for SAP BusinessObjects

Automated Non regression Testing Solution for SAP BusinessObjects

You've developed and come to rely on SAP BusinessObjects Web Intelligence reports. Some are simply to manage your business processes, some are ad-hoc in nature, and some are federally regulated reports. When changes are made to a production environment (i.e. Universes are modified or you've migrated from one version to another) how do you ensure that all your reports still "run as expected" and provide the same results? Often times this is done manually by having testers open up reports side by side from both systems and comparing them. Back in the day I used to hold up copies of the report (on top of one another) against a window to spot the differences. We didn't have much choice and these techniques are prone to error (and take a huge amount of time).

In this webinar we are going to show you how to take the "manual" out of regression testing your Web Intelligence reports with GB&Smith's 360Bind. 360Bind lets the computer do the work; perfect comparisons and highly effective (imagine, verify all your reports, not just some)!

We will also discuss:

  • The challenge of manual regression testing
  • The benefits of using 360Bind
  • Review 360Bind use cases
  • And demonstrate key features

Creating a Complete B2B Experience Beyond the Cart!

Creating a Complete B2B Experience Beyond the Cart!

With the current environment limiting the amount of face to face selling, B2B companies need to find a way to engage clients. Too often attention is only paid to the act of "buying" or filling the cart, where in reality companies need to engage with clients throughout the entire buying journey.

Featured at the B2B Online Virtual Event, Bill Dunn, President of Dunn Solutions Group, talks about how the right combination of technology can enable the full buying cycle, not just commerce, enabling companies to digitally interact with customers and drive revenue in new ways.

Takeaways from this video include:

  • Better understanding of the digital transformation required across the entire customer journey
  • Key strategies every B2B business should be doing beyond the "cart"
  • How you can leverage data and digital experiences to enable the virtuous cycle of e-commerce

Patient Engagement Portal Demonstration

Patient Engagement Portal Demonstration

Our portal drives and builds patient engagement by providing a seamless, branded, and customized experience for patients on both traditional desktop and mobile devices. Leveraging the power of the Patient Engagement Platform can help hospitals meet measures relating to the Meaningful Use stages, optimize relationships with clients, and improve patient outcomes as well as offer convenient avenues for provider-patient communications.

Portal features can include:

  • Single Sign-On (SSO) to multiple EMR and Lab Systems
  • eVisit / remote telemedicine integration with online payment
  • Core Interaction Features
  • View test results from multiple lab systems in a single view
  • Schedule appointments through a unified calendar
  • View and track health-related information including Medical Issues, Allergies and Current Medications
  • Download and Complete Medical Forms
  • Check Insurance Benefits and Coverage
  • View Bills and Make Payments
  • Preventive Care Portal
  • Provide targeted information to patients based on patient-specific conditions
  • Patient Education with Targeted Content
  • Drug Side-Effect Tracking portal

Contact Dunn Solutions today to see how we can help your healthcare organization reach its goals for patient health and engagement by emailing us at info@dunnsolutions.com.


Deliver Complex B2B E commerce Features to your Customers

Deliver Complex B2B E commerce Features to your Customers

B2B consumers in today's digital age are demanding e-commerce experiences similar to B2C e-commerce. According to Forrester's Research "B-to-B e-commerce sales in the U.S. will hit $780 billion this year, and will continue its growth trajectory to reach $1.13 trillion in 2020." This presents a large opportunity to for B2B companies – given they leverage the right technology to work smarter, not harder. 

Today, technologies tame B2B complexities by consolidating management of multiple business models, channels and markets, and enabling B2B organizations to accommodate a wide variety of suppliers, distributors and stores on a single platform. Some of the business challenges that can be addressed include: 

- Individualized Company Pricing 
- Online Quote Negotiation 
- Integrated Self-Service Management 
In this webinar we will present how addressing these challenges give B2B companies a leg up in the e-commerce realm as well as discuss how your company can address these challenges.


Solving Common B2B e-Commerce SEO Challenges

Solving Common B2B e-Commerce SEO Challenges

The biggest problem and biggest opportunity your business has today is that B2B buyers expect you to make shopping easy for them, they expect a B2B shopping experience as accessible as their B2C shopping experiences are. B2B brands have to rise to that challenge by delivering search optimized shopping journeys that match those the B2C space offers. That isn't bad news. B2B organizations typically know more about their consumers than B2C concerns, which means it's easier for them to a) infer intent from search phrases or on page behavior and b) deliver the relevant content higher search rankings are increasingly dependent on. 
Higher rankings in the B2B market space can actually be achieved using certain B2C SEO tactics. In fact, there are at least three commonly overlooked tactics that if correctly deployed can elevate your search results. Not surprisingly, each of these factors is rooted in B2C marketing tactics but customized for a B2B audience. 
Nail B2B e-Commerce SEO with … 
 Digital Asset Optimization 
 Social Media Optimization 
 Rich Snippets and Structured Markup 
During this webinar we'll introduce you to the applicability of SEO to B2B e-commerce concerns and demonstrate how by incorporate the above tactics into your marketing plan you can surpass even your strongest competitors. 

What's new in SAP BusinessObjects 4.2 - Platform, Web Intelligence & IDT

What's new in SAP BusinessObjects 4.2 - Platform, Web Intelligence & IDT

SAP released the latest version of their business intelligence platform, SAP BusinessObjects in the spring of 2016. This webinar will cover many of the updates and new features added to version 4.2. 

Changes to the BI Platform 
• BI Administrator's Cockpit – a dashboard view of BI environment 
• Recycle Bin – recover reports from the Central Management Console 
• User Notification – schedule a message to users without tying it to a report 
• Upgrade Manager updates – select reports to upgrade based on date 
• Changes to the installation process – split installation for less downtime 

 

Additions to Web Intelligence 
• Direct connections to SAP HANA – no need to use a universe to connect to HANA 
• Parallel Queries – run queries in parallel to save time 
• Null Values – allow users to select NULL from a combo box instead of have to write a complex filter 
• Big Numbers – increased precision 
• Geo Maps for the browser and rich client – works like Lumira, no tricks involved 
• Comments – leave and view comments 
• Shared Elements – save parts of a document into the launch pad to use in other documents 

 

Additions to the Information Design Tool 
• Linked Universes – connect universes that share a connection 
• BEx Universes – generate universes from a BEx query 

Join us and learn how the new features in SAP BusinessObjects can help improve your administration and reporting.


What's New in SAP BusinessObjects 4.2 & SP3

What's New in SAP BusinessObjects 4.2 & SP3

What's new in SAP BusinessObjects 4.2 with SP3 - Platform, Crystal Reports, Web Intelligence & IDT

This is the second installment of our webinar series on the SAP BusinessObjects 4.2 Platform. SAP released the latest version of their business intelligence platform in the spring of 2016. Recently they released Support Pack 3. In this webinar we will cover many of the updates and new features added to version 4.2 and the new Support Pack 3.

We will look at:

-Changes to the BI Platform; including the BI Admin Cockpit, the new Recycle Bin, Upgrade manager updates, and changes to the installation process.

-Enhancements to Web Intelligence; synchronizing features between HTML modes and JAVA modes, direct connection to SAP HANA, one of our favorites- parallel queries, cascading input controls, geo-maps, in document comments, and much more

-Enhancements to Crystal Reports

-New functionality for the Information Design Tool; BI Sets, CMS Repository driver, BEx Universes, and welcome back – Linked Universes

Join us and learn how the new features in SAP BusinessObjects can help improve your administration and reporting.