Our SAP Commerce Cloud Marketing Solutions are designed to create a holistic approach to marketing efforts, combining all channels and siloed tools (such as sales data, social & IoT data, industry and market data) into one highly effective platform. This approach allows marketers to collect all consumer data into one platform and fully enrich customer profiles to better customize target and segment customers.
Combining such factors as real-time customer behavior and enriched customer profiles create intelligent opportunities to cross-sell, up-sell, and proactively interact with and nurture customers. This advanced marketing automation solution delivers deep customer insights so companies can interact with customers in a unique and individualized way throughout their entire customer journey. Created for both small and large enterprises this platform is able to be deployed on premise, as well as in both private and public clouds.