SAP Emarsys - Introduction

SAP Emarsys Customer Engagement Consulting

With Dunn Solutions’ expert SAP Emarsys consulting and services, businesses can increase revenue and exceed customer expectations with personalized, in-the-moment messages. When you partner with Dunn’s SAP Emarsys experts, you’ll have access to time-test strategies that align business objectives with proven ecommerce customer engagement solutions.

As a leader in Gartner’s Magic Quadrant for Personalization Engines – SAP Emarsys offers a complete solution – beating other top Customer Engagement platforms on the market today. Combining the features of SAP Emarsys with the marketing and integration capabilities of Dunn Solutions gives our clients the solution they need to leverage advanced predictive models and customer journeys to turn insight into automated marketing action.

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SAP Emarsys Customer Engagement Platform Consulting & Services

Customer Engagement Platform Implementation Experts

Between fast-growing social media platforms, new business models and sales channels, your business must be agile enough to meet customers where they are - at all times.

By partnering with Dunn Solutions, a platinum SAP partner, for your Emarsys implementation, you can manage all of your marketing channels including email, social, notifications and in-store giving you a full 360 view of your customers.

Building on top of Emarsys’ prebuilt campaigns and tactics (trigger based, predictive, etc.), Dunn Solutions will partner with your marketing team to leverage the appropriate ones as well as build out custom campaigns that are unique to your business.

Customer Journey Mapping Consulting

Our process begins with the Dunn Solutions team of experts identifying your unique customer journeys as well as advising you on how to leverage your content throughout each stage of the journey. Our goal: stay in the forefront of your buyer’s mind during throughout their entire decision-making process. It all starts with a Customer Journey Workshop!

  • Identify how customers interact with your business, across all of your marketing channels (digital and non-digital)
  • Create target audiences and personas
  • Identify the points along the journey for customers to self identify leading to truly 1:1 marketing
  • Determine how to automate customers through their journey by leveraging Emarsys’ awesome capabilities

Leverage Marketing Analytics and Data Science to Increase Effectiveness

Our Marketing Analytics and Data Science team will work with your marketing team to:

  • Create custom scoring, at an individual level, that is unique to your business
  • Set up dynamic audiences that are created automatically via scoring models for optimal segmentation and messaging
  • Define segments that will create hyper-focused target audiences for each of your tactics
  • Maximize margin by personalizing offers to give the right price at the right time with the right message

Create Content Which Aligns with Customer Segment and Journey

Without creating appropriate content for each segment and journey you can’t deliver the personalized experience that customers expect, but developing content can sometimes be difficult for in-house teams. Dunn Solutions expert content developers and graphic arts team can bring life to your multi-dimensional marketing efforts by creating the appropriate content for each stage of the customer journey and target audience

To begin partnering with Dunn Solutions on your SAP Emarsys implementation or support project contact us or email us at today!


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