This course will prepare you to:
Understand the key capabilities and underlying technical concepts of SAP Marketing Cloud
Develop an understanding about how SAP Marketing Cloud supports different marketing processes
Enhance the standard features of the solution by leveraging various extensibility applications
Who Should Attend?
Business Process Architect
Expert Marketing Video Series
CP100 SAP Cloud Platform
What You Will Learn:
Unit 1 - Marketing Fundamentals
Architecture & System Landscape
Operations & Security
Unit 2 - Dynamic Customer Profiling
Dynamic Customer Profiling Exercise
Unit 3 - Segmentation
Target Groups Configuration
Unit 4 - Campaign and Journey Orchestration
Campaign and Journey Orchestration Exercises
Marketing Analytics Overview
SAP Analytics Cloud Overview
Marketing Analytics Exercise
Unit 6 - Scores
Rule-Based Scores Extensibility
Predictive Scores Extensibility
Course based on software release: SAP Marketing Cloud 2002
Notes and announcements:
This course is designed to provide an in-depth understanding of the implementation of the key business scenarios of the SAP Marketing Cloud solution. The course aims not only to showcase "What are the underlying technical concepts" but also to provide information on "How to enhance the standard functionalities". Multiple hands-on exercises are used to deliver an understanding of the configuration and enhancement options in SAP Marketing Cloud.
This is a SAP CERTIFIED Course. Your course will include Full Class Delivery of the comprehensive standard SAP curriculum agendas, SAP Certified Instructor, Demonstration and Presentation, Student Hands on exercises, Access to SAP Hosted servers/training environment, and SAP Certified participant guides.
This 3 day instructor led course qualifies for 24 CPE Credits. CPE Credits are currently available only for publicly scheduled courses delivered live at SAP locations and our Authorized Education Partner locations. CPE Credits are not available for virtual live classroom sessions.
With virtual live classroom training you get comprehensive training from SAP experts using seamless over-the Web connectivity. The same content delivered in SAP's traditional "brick and mortar" classrooms is presented during virtual live classroom deliveries. As in SAP's traditional classrooms, SAP virtual live classroom stresses hands-on learning providing each registered student with exclusive access to live SAP systems throughout each course. Each Virtual Live class is taught by a SAP Certified Instructor and will include an e-book student guide for you to download and keep. CPE Credits are currently available only for publicly scheduled courses delivered live at SAP locations and our Authorized Education Partner locations. CPE Credits are not available for virtual live classroom sessions.
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