Organizations dedicate a large portion of their marketing budget to acquire customers. Even before a customer is acquired, you must gain brand and product awareness and customer consideration. This requires effort throughout the sales funnel, using marketing and sales resources. Once a customer is acquired they should be held on to dearly (at least the ones with high lifetime value)!
Knowing which customers have a high propensity to churn is critical to targeted retention efforts. Dunn Solutions' Customer Churn Reduction Models will identify who is likely to churn by providing a churn risk score and also help you focus your efforts by predicting customer life time value.