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Showing 1 to 19 of 19 entries.

Entries with tag analytics .

The Correlation / Causation Smackdown!

Get the Truth from Your Marketing Mix Analysis If you are a teenager, and you drink soda, you are much more likely to knife someone. No kidding! It turns out that soda, which is already being blamed for obesity and tooth decay, also...

Francesco Sguanci
Aug 01, 2022

A/B Testing: Common Woes of a Beloved Technique

Whether you are tracking the effectiveness of a marketing campaign, the “accuracy” of your predictive model, or the time savings from your newly re-engineered process, you should always have clearly defined Key...

Francesco Sguanci
Jul 19, 2022

How Do I Target Promotions to My Customer Segments?

When you have a wide consumer base it is difficult to determine the optimal way to market to it. One blanket advertisement will never be as effective when you have customers with differing demographics. However, if you are able...

Brian Griffin
Jul 26, 2022

Why You Should Outsource Your Machine Learning Needs?

Machine learning, when implemented well, has proven to be extremely effective at helping companies maintain a competitive advantage. Sounds like gibberish on a commercial, right? Agreed. Let’s restate that....

Francesco Sguanci
Jul 26, 2022

How Can I Use Machine Learning to Cross-Sell?

"Do you want fries with that?"  This is likely what you will be asked next after ordering a hamburger or sandwich.  If not fries, perhaps another side item may be offered that will appeal to your taste buds.  In its most...

Brian Griffin
Jul 26, 2022

Identify At-Risk Customers with Churn Modeling!

No catch-all methodology for Churn modeling    Marketing professionals constantly struggle to leverage advanced analytics to improve upon existing KPIs. One common business issue is reducing customer churn – that is,...

Francesco Sguanci
Jul 26, 2022

SAP BusinessObjects BI 4.2 Platform – Information Design Tool and more

Part 3 of 3 This third and final blog of my three part series discusses changes to SAP BusinessObjects 4.2.  Part one of the series discussed changes to the platform.  Part two discussed changes to the reporting tool, Web...

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Brandon Novy
Jul 26, 2022

SAP BI Tomcat Best Practice Configuration

Some of the key components of the BI platform are the front facing BI Web Applications. These are the applications that the front end users will interact with day to day. In order to make the day to day experience better for the end...

Ivan Martinez
Jul 26, 2022

ETL and Python Integration

My background is in computer science and I started here at Dunn Solutions roughly back in September. This is my first contribution to the BI blog here and I was excited to pick a topic that relates back to my major. Since then, I’ve had...

Erik Chen
Aug 01, 2022

Applying Predictive Analytics to Marketing Mix and ROI

Retail, CPG and financial services industries have gradually started to embrace new technologies for marketing mix analysis.  Many organizations in various industries are turning to predictive analytics to gain an edge. Unlike...

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Dongyang Li
Jul 26, 2022

Using a Data Warehouse to Deliver ACO Metrics

This post shares some best practices we have utilized while implementing data warehouses for healthcare organizations participating in a new care model, called Accountable Care Organization (ACO). ACO requires changes in care management...

Vinod Nair
Jul 26, 2022

Dunn Solutions Data Experts Predict Royals Win World Series

How often do you get to mix work with fun?  Well, if you work at Dunn Solutions with SAP products, all the time.  But when we got the opportunity to enter the “Early Bird Baseball Challenge” we got a chance to take fun to the...

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Dongyang Li
Jul 26, 2022

SAP BI Configuration of SSO for Chrome And Firefox

One of the main benefits of using the SAP BI Enterprise platform is its compatibility with Windows Active Directory authentication. This compatibility allows users to login to the SAP BI platform using the same credentials that they use...

Ivan Martinez
Jul 26, 2022

Operational Data Provisioning - SAP BW 7.4 on SAP HANA

In this post we'll discuss a few recent developments in the SAP HANA space, including new features available in the recent versions of SAP BW on SAP HANA. My objective here is not to write a How-To Document (there are way too many how-to...

Ethan Hahn
Aug 01, 2022

Free QlikView Jump-Start

As an instructor, I’m often asked if I’ve heard of different brands of software.  One of the most commonly mentioned programs is a dashboarding tool called QlikView.  I noticed that there is a free, personal edition on their...

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Brandon Novy
Aug 01, 2022

Mixing Formatting Rules and Hyperlinks in SAP BusinessObects Web Intelligence

I suspect other users may be running into this same problem, so I thought it would be helpful to share a recent experience.  I ran into a problem with a client using SAP BusinessObjects Web Intelligence (Webi) who tried to mix...

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Brandon Novy
Aug 01, 2022

An Ode to the Date Dimension

Ode to the Date Dimension, Metrics travel through time, Don’t need H.G. Wells or even a dime. Ode to the Date Dimension, A neat trick to have, It cuts down date processing way more than half. Ode to the Date Dimension So much under...

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Jose Hernandez
Aug 11, 2022

Column-Based or Row-Based: That is the Question, Scene 2

In my previous post I introduced columnar databases.  I never did say why columnar databases were created.  Primarily, they were developed to deal with performance, or lack of performance, when trying to query aggregated values...

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Jose Hernandez
Aug 01, 2022

It's My Turn to Blog on BI

Being in IT for the past 28 years I have seen software and hardware evolve from highly specialized technical tools to everyday common tools used by the masses.  These highly technical tools may be common place, but the advancements...

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Jose Hernandez
Jul 26, 2022

Showing 1 to 19 of 19 entries.