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Showing 1 to 7 of 7 entries.

Entries with tag predictive analytics .

Propensity To Pay Modeling To Collect Debit In The Banking Industry

One to One Messaging   It could be a title of a movie: “Mission Impossible: Getting the right message to the right people at the right time.” Marketers understand the importance of strategic targeted messaging, and while there...

Francesco Sguanci
Jul 19, 2022

The Business Love-birds: Machine Learning & Marketing

Wouldn’t you love to know the future? If you are a marketer, such knowledge would mean designing campaigns that always have 100% conversion rates, always knowing the best offer for customer retention, achieving astronomical ROIs, and...

Francesco Sguanci
Aug 03, 2022

Data = Revenue, what are you waiting for?

Here are the three steps you need to follow. We have been talking so much about all the cool stuff data scientists can do these days. Predicting customer behavior is valuable to organizations as it leads to revenue growth. Virtually all...

Francesco Sguanci
Jul 26, 2022

The Correlation / Causation Smackdown!

Get the Truth from Your Marketing Mix Analysis If you are a teenager, and you drink soda, you are much more likely to knife someone. No kidding! It turns out that soda, which is already being blamed for obesity and tooth decay, also...

Francesco Sguanci
Aug 01, 2022

Use Machine Learning for Your B2B Pricing Strategy!

Despite playing a major role in the economy, the business to business (B2B) sector largely lags behind the business-to-consumer (B2C) market in adopting predictive analytics for business decisions, and looking at Dunn Solutions’ clients...

Francesco Sguanci
Jul 26, 2022

Am I Losing Money by Discounting?

As a consumer, who doesn't like a discount, right? Discounting is one of the most common and powerful techniques used in consumer-based businesses to lure back lost customers and to maximize revenues after a successful sales season. But...

Varun Daga
Jul 19, 2022

Identify At-Risk Customers with Churn Modeling!

No catch-all methodology for Churn modeling    Marketing professionals constantly struggle to leverage advanced analytics to improve upon existing KPIs. One common business issue is reducing customer churn – that is,...

Francesco Sguanci
Jul 26, 2022

Showing 1 to 7 of 7 entries.