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Showing 1 to 20 of 77 entries.

Why Sales Teams Should Unlock B2B E-Commerce Success

Business-to-business (B2B) e-commerce has become increasingly popular in recent years, and for a good reason. It offers many advantages for B2B companies, including increased efficiency and customer satisfaction. This study by...

Beth Mackey
Feb 10, 2023

Why Is Marketing Automation Important?

Wouldn't it be great to have a tool that could tailor marketing messages to the right audience and moment, and then gauge and alter campaigns to maximize sales? It would sure save time and energy. With marketing automation, businesses...

Beth Mackey
Jan 12, 2023

The Best B2B eCommerce Platforms

B2B eCommerce Platforms   With the reality of Covid, B2B businesses realize more than ever that selling is a 24x7 requirement. Most companies have very good sales and marketing teams in place that have served them well for years....

Ethan Hahn
Nov 16, 2022

How to Choose an Enterprise eCommerce Platform

Small Company or Enterprise Ecommerce Platform? In today’s marketplace there are no shortages of options for organizations when reviewing cloud-based ecommerce platforms – but one needs to be aware that not all platforms are the same...

Ethan Hahn
Jul 26, 2022

Rise of the Modern Intranet: Becoming a Workplace Hero

by Emily Liu, Liferay Source: https://www.liferay.com/blog/en-us/products-and-technology/rise-of-the-modern-intranet-becoming-a-workplace-hero Does the term “intranet” conjure up nightmares of cluttered file sharing or a never-ending...

Mallorie De Riggi
Aug 01, 2022

Should I Outsource My E-mail Marketing Operations?

As marketing professionals, we all have a desire to make sure every component of our vision is executed correctly. This means customer journey definition, messaging at each step, branding, visual execution, text/content creation, and the...

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Bill Dunn
Jul 26, 2022

Bring Personalization to Your E-Commerce Site

Personalization is the buzzword you hear so often these days, but what does it actually mean in terms of your e-commerce site.  Personalization for your e-commerce means that you’re offering each of your customers a unique shopping...

Swaroop Krishnan
Jul 26, 2022

Should your Liferay Portal be On-Site or Hosted (Platform as a Service - PaaS)?

When considering a custom portal development project, one of the key decisions you have to make is around infrastructure. Should your portal be on-site or hosted (cloud based)? Introducing Liferay DXP in the Cloud. Liferay DXP in...

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Kenneth Yeung
Nov 16, 2022

Personalized Messaging Generates More Sales

The Challenging Expectations of the Modern Consumer In today’s digital landscape, one of the first things that marketers will stress is the importance of delivering a more personalized experience to customers. This isn’t a goal aimed...

Bill Rush
Jul 26, 2022

Make Dunn Solutions Your Marketing Automation Partner

At Dunn Solutions we are often developing new e-commerce sites and also integrating marketing automation and data analytics into a complete customer focused solution for our clients. Working on these projects gives us an up-close view of...

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Bill Dunn
Jul 26, 2022

Marketing Automation + E-Commerce = Success

Once the decision is made to implement an e-commerce site the priorities of most organizations focus on two areas: branding and operations. Marketing managers and product line managers spend a lot of time and energy on the colors, fonts,...

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Bill Dunn
Jul 26, 2022

Is Your E-Commerce Site Your Most Important Channel?

If the answer is yes, what other digital marketing channels are you using to effectively support your e-commerce site? In today’s era of doing business, your online presence plays a major role in driving sales. Your online presence...

Swaroop Krishnan
Jul 26, 2022

Picking the Right Commerce Platform

The complexity involved in implementing a commerce platform should never be underestimated. Before taking on a new e-commerce project, here is a list of suggested questions for your organization to consider which will help you...

Mallorie De Riggi
Jul 26, 2022

Liferay and Enterprise Identity Management

In today's world, the highly digital and dynamic business environment has increased the demand for enterprise identity management and system integration than ever. Many organizations are using their systems in a remote-work ecosystem for...

Kan Zhang
Nov 03, 2020

Benefits of a Unified User Experience

Waking up at 8AM in the morning, ordering a bagel and coffee for breakfast, driving the familiar route to work. Everyone loves routines. They’re comfortable. You don’t have to think about what you’re doing or where you’re going, you just...

Ethan Hahn
Aug 01, 2022

Turn Your B2B Portal into a Competitive Advantage

By Emily Liu, Liferay Source: https://www.liferay.com/blog/en-us/customer-experience/turn-your-b2b-portal-into-a-competitive-advantage While B2B customer experiences differ from those of B2C, customers have begun to expect the same...

Mallorie De Riggi
Nov 16, 2022

3 Examples of Effective Self-Service Portals

By Emily Liu, Liferay Source: https://www.liferay.com/blog/en-us/products-and-technology/3-self-service-portal-examples-that-improve-customer-experience By the end of 2020, Gartner predicts that 85% of all customer service interactions...

Mallorie De Riggi
Jul 26, 2022

B2B E-Commerce + Sales Reps = Success

Forrester forecasts that US B2B e-commerce will reach $1.8 trillion and account for 17% of all B2B sales in the US by 2023.  With that said, are you prepared to succeed with B2B eCommerce?    We have...

Mallorie De Riggi
Jul 26, 2022

Picking the Right Partner for Commerce Implementation

The complexity of implementing the commerce strategy should not be underestimated. We need to define an organization’s vision clearly, and who will be involved and when for a successful outcome. ...

Mallorie De Riggi
Jul 26, 2022

3 Must Haves for A Successful E-Commerce Strategy

Whether you are starting a new e-commerce initiative or wanting to super-charge the one you have operating it is important to remember that the shopping cart is only one part of the solution. To successfully drive more revenue...

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Bill Dunn
Jul 26, 2022

Showing 1 to 20 of 77 entries.