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Digital Solutions Blogs

Rise of the Modern Intranet: Becoming a Workplace Hero

Mallorie De Riggi
Posted 2/8/21
by Emily Liu, Liferay Source: https://www.liferay.com/blog/en-us/products-and-technology/rise-of-the-modern-intranet-becoming-a-workplace-hero Does the term “intranet” conjure up nightmares of cluttered file sharing or a never-ending page of links that make it impossible to find what you need? According to Forrester , this poor user experience and lack of employee-centric...

Should I Outsource My E-mail Marketing Operations?

Bill Dunn
Posted 2/4/21
As marketing professionals, we all have a desire to make sure every component of our vision is executed correctly. This means customer journey definition, messaging at each step, branding, visual execution, text/content creation, and the right triggers (page views, abandoned cart, propensity score, etc.).  As marketing software (automation) and delivery choices (social media, email, SMS,...

Bring Personalization to Your E-Commerce Site

Swaroop Krishnan
Posted 2/2/21
Personalization is the buzzword you hear so often these days, but what does it actually mean in terms of your e-commerce site.  Personalization for your e-commerce means that you’re offering each of your customers a unique shopping experience with dynamic content and product recommendations.  By creating personalized shopping experiences, you’re helping your customer by showing them...

Should your Liferay Portal be On-Site or Hosted (Platform as a Service - PaaS)?

Kenneth Yeung
Posted 2/1/21
When considering a custom portal development project, one of the key decisions you have to make is around infrastructure. Should your portal be on-site or hosted (cloud based)? Introducing Liferay DXP in the Cloud. Liferay DXP in the Cloud is a Platform as a Service (PaaS) solution. A PaaS solution provides: Autoscaling Development tools Environments Monitoring DevOps...

Personalized Messaging Generates More Sales

Bill Rush
Posted 1/28/21
The Challenging Expectations of the Modern Consumer In today’s digital landscape, one of the first things that marketers will stress is the importance of delivering a more personalized experience to customers. This isn’t a goal aimed solely at increasing conversions; it’s also just as much about the growing expectations of a modern costumer. It was only five years ago people were awed...