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Digital Solutions Blogs

Is Your E-Commerce Site Your Most Important Channel?

Swaroop Krishnan
Posted 11/11/20
If the answer is yes, what other digital marketing channels are you using to effectively support your e-commerce site? In today’s era of doing business, your online presence plays a major role in driving sales. Your online presence not only involves having a good e-commerce platform that integrates well with your backend systems like ERP, CRM but also using other digital channels to...

Picking the Right Commerce Platform

Mallorie De Riggi
Posted 11/9/20
The complexity involved in implementing a commerce platform should never be underestimated. Before taking on a new e-commerce project, here is a list of suggested questions for your organization to consider which will help you develop the business case for your e-commerce project. You also might want to take it one level deeper with an ROI analysis (which will not be covered...

Liferay and Enterprise Identity Management

Kan Zhang
Posted 11/3/20
In today's world, the highly digital and dynamic business environment has increased the demand for enterprise identity management and system integration than ever. Many organizations are using their systems in a remote-work ecosystem for the first time. Social distancing efforts to contain the COVID-19 pandemic have driven shoppers online in record-breaking numbers, accelerating the business's...

Benefits of a Unified User Experience

Ethan Hahn
Posted 11/2/20
Waking up at 8AM in the morning, ordering a bagel and coffee for breakfast, driving the familiar route to work. Everyone loves routines. They’re comfortable. You don’t have to think about what you’re doing or where you’re going, you just do it and it’s easy because you’ve done it a thousand times. On the other hand, doing something for the first time is unfamiliar and oftentimes can lead to...

Turn Your B2B Portal into a Competitive Advantage

Mallorie De Riggi
Posted 10/26/20
By Emily Liu, Liferay Source: https://www.liferay.com/blog/en-us/customer-experience/turn-your-b2b-portal-into-a-competitive-advantage While B2B customer experiences differ from those of B2C, customers have begun to expect the same personalized and intuitive experiences they’ve grown accustomed to from B2B companies. Meeting these needs will require changes in strategy and technology,...