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Digital Solutions Blogs

Be an Innovator: E-Commerce in the B2B Food Industry

Anisa Samarxhiu
Posted 11/30/18
We have seen over the last decade, giants like Amazon and eBay have set the standard for shopping for generations to come.  While companies in the retail space have successfully been early adapters of e-commerce, the B2B food industry has not yet made a concerted effort to do the same. Many within the B2B food industry are at risk of falling behind if this does not change. ...

How You Can Help Customers Take Control of Their Medical Records with a Medical Records Portal

Konrad Klimek
Posted 10/25/18
In this day and age, everything is moving to digital files including important information such as medical records. This trend will continue increasing as older generations grow up with technology and expect the conveniences that technology provides. Today, many people have access to their medical records online through   patient portals   that are provided to them by their...

You Shouldn’t Call SAP Marketing Cloud a “Marketing Automation” Tool

Bill Dunn
Posted 10/24/18
SAP’s core  customer engagement platform ,  Commerce Cloud , has had a powerful cousin for a few years now,  SAP Marketing Cloud , but most B2B e-commerce professionals have the mistaken impression that it’s just another email blasting tool.  Nothing could be further from the truth and if you don’t take a deeper dive into this powerful platform you will miss the highest ROI...

Challenges and Benefits of Patient Engagement Portals for Nursing Homes and Assisted Living

Sarah Dwamena
Posted 9/25/18
For many seniors, the choice to move to a nursing home or an assisted living facility is not an easy one to make.  For a loved one, family involvement and support during the transition to assisted living can have a major impact on the quality of life of the resident and on the interactions between family and staff during the resident’s stay. Unlike perhaps a decade ago, today most...

Planning for the Long Game; Marrying Content and Technology for Successful Email Marketing Campaigns

Anisa Samarxhiu
Posted 8/14/18
The days of the quick email blast are long behind us, and marketers must think longer term and more strategic when it comes to creating their marketing plans.  It's no longer good enough for you to just send out blanket email blasts in the hopes that it catches someone's eye.   There needs to be a strategic, longer term vision that...