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Digital Solutions Blogs

Building Customer and Campaign Specific Microsites Using a Single Platform

Laura Jones
Posted 10/20/16
Just what is a microsite? A smaller, simpler website that is built to focus on a specific subject, product or campaign, microsites eliminate the clutter and distractions that come with a full website. Some companies use them to highlight a specific campaign or target specific buyer personas. Others have used them to tell a short story, or to inspire a specific call-to-action. A microsite...

The Power of Website Personalization in Healthcare

Vamsi Kosuru
Posted 8/25/16
In today’s digital age, companies have more information than ever about their customers. This information typically lives in different systems as it’s collected via different sources. But most organizations do not use the information they have been collecting to provide their customers with best possible experience when interacting with them online. Leveraging the information you have about...

5 Steps to Success in Mobile App Development

Randall Rockwell
Posted 8/23/16
5 Steps to Success in Mobile App Development So, you are building a mobile app. Unless you are a seasoned veteran of app development, you have probably already encountered challenges of both a technical and strategic nature that are different from those you would face in web or desktop application development. The reason is simple: the mobile app platform is different – far different than...

Top 4 Ways of Building a Successful Online Community

Payas Tikotekar
Posted 8/17/16
Online communities are hugely beneficial to all kinds of businesses because they create value for the members in the community. 86% of Fortune 500 companies report communities provide insight into customer needs. 80% of consumers say that authenticity of content will influence them to follow a brand. Building an online community is a very effective way to create a positive feedback...

You Know Your e-Commerce Website SEO is Bad if… it Doesn’t Include Social Meta Tags

Dirk Lester
Posted 7/7/16
Before I explain what social Meta Tags are, how they work or why your e-commerce website should have them, there’s something you should know. Research has shown that 78% of online consumers say their purchase decisions are influenced by what they’ve seen on social media. In other words, it should go without saying that if you’re an e-commerce shop owner, you should want your website to have...